Retail fulfillment is an exciting new concept. We take a local store and teach them how to sell their existing line through an online channel. This also means a big increase in revenue for the local store.
Retail Fulfillment, is the process of managing shipments and tracking and confirming the delivery of physical materials in stores.
So you are making sure that the shipping, tracking, and delivery process of physical materials was “fulfilled.”
Why Does Retail Fulfillment Matter?
Consumers expect to find the product they need when they need it. They expect to check product availability on websites and actually find the product in the store. It is esential for retailers and brands alike to have products on the shelves availables.
What Are the Challenges?
Companies need their products and physical materials to be available in the store before they can send field reps to install them.
Ensuring that fulfillment information is available to field reps and retail workers can be critical for products to actually be on the shelf.
Making this information available, reps have the visibility they need to find things, add or re-schedule.
So without fulfillment, field reps have to revisit the store if the deliverables were not sent yet, which costs reps time.