What Is eCommerce Fulfillment?

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E-Commerce fulfillment can be challenging. One of the biggest challenges is figuring out order management and customer service. With our integrated systems, the orders fall right into processing as soon as they are made. This means our team is notified and automatically picks and packs the order and sends it to the customer.

No more figuring out where to get packing materials. No more questioning the cheapest or fastest way to ship. No more worrying about whether or not you can find the product the customer ordered. We take all the responsibility and ensure proper and correct order fulfillment is accomplished.

Successful eCommerce businesses all have one thing in common: terrific eCommerce fulfillment.

You might have the best product in the world. Your website is epic. And your sales funnel slides your customers easily to the checkout. If your eCommerce fulfillment doesn’t run smoothly, however, your web-based business will be all splash and no cash.

ECommerce fulfillment may not be the thing that gets you excited about your online business. However, it is a crucial element of your success in online retail.

A 2018 study found that free shipping was the number one feature for online shoppers. It influenced 83 percent of online shoppers to buy. In addition, shipping costs are a major factor in shopping cart abandonment. In the study, 54 percent of respondents say they halted an order due to the high price of fulfillment. Speed matters also: 25 percent stopped orders when shipping was too slow.

Predictable and accurate fulfillment equals happy customers and positive reviews. Robust eCommerce fulfillment processes can save you time and money. In addition, well-run fulfillment will help you expand your business.

A successful eCommerce fulfillment process involves multiple vendors and schedules. These should line up to run like a well-oiled machine. The better you manage all these moving pieces, the greater your eCommerce success.

eCommerce fulfillment

In truth, eCommerce fulfillment has been an integral part of your business from the start. When you were packing boxes in your garage, you were your own fulfillment provider. Now that your business has grown, you may outsource your fulfillment to a third-party logistics (3PL) service.

ECommerce fulfillment is the part of your eCommerce operation that delivers your products to customers. Your e-fulfillment processes include several things. Getting product onto fulfillment center shelves is eCommerce fulfillment. Picking and packing orders is order fulfillment. Shipping times and methods are part of your third-party logistics operations.

What’s involved in the eCommerce fulfillment process?

Fulfillment involves more than picking and packing orders. The best eCommerce fulfillment providers will help your online retail business run seamlessly.

Think of your third-party eCommerce fulfillment provider as an extension of your business. Outsourcing your fulfillment makes your business agile. You can expand and contract warehouse space as your business needs change. Outsourcing lets you minimize your expense and risk.

There are four basic components of the e-fulfillment process:

  • ECommerce store and fulfillment center integration
  • Receiving and inventory management
  • Order fulfillment
  • Returns processing

Below, we discuss each component. By the end, you will understand what eCommerce fulfillment can offer your company. You’ll be ready to take advantage of the power of outsourced fulfillment.

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