Why Does Retail Fulfillment Matter?

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Why Does It Matter?

In today’s omnichannel-driven retail environment, consumers expect to find the product they need when they need it. They also expect to be able to check product availability on retailers’ websites and actually find the product in the store. Since consumers have multiple convenient alternatives to choose from, it is critical for retailers and brands alike to have products on the shelves right when the consumer is ready to buy.

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