Retail fulfillment is a new and interesting concept. Though for the most part it just sounds like e-commerce, retail fulfillment is different because we take a local store and help teach them to sell their existing line through an online channel. This also means a huge increase in revenue for the local store as well as increased exposure
Retail Fulfillment—often referred to as “fulfillment,” for short—is the process of managing shipments and tracking and confirming the delivery of physical materials in stores.
Think of it this way: you are making sure that the shipping, tracking, and delivery process of physical materials was “fulfilled.”