Private Label Categories

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Private Label Categories

Almost every consumer product category has both branded and private label offerings, including:

  • DAIRY ITEMS
  • PERSONAL CARE
  • PAPER PRODUCTS
  • CONDIMENTS AND SALAD DRESSINGS
  • FROZEN FOODS
  • HOUSEHOLD CLEANERS

While private label products are in the minority, comprising 15% of U.S. supermarket sales, according to the Harvard Business Review, some private label categories are seeing strong growth, according to a Nielsen Report.

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