ECOMMERCE TRENDS YOU SHOULD KNOW IN 2021

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The first product to be sold online was a book that was purchased through Amazon in 1995.

Twenty years later, sales in the e-commerce industry have reached more than $ 2 trillion worldwide. And they will undoubtedly continue to grow.

E-commerce has revolutionized retail. It has evolved to meet people’s changing needs and to facilitate the modern customer’s online shopping. In its early days, electronic commerce was quite limited. But now, thanks to countless changes that have made shopping online easier – like personalization and better return policies for customers – ecommerce has rebounded. And in 2021 we will surely see even more positive changes in sales through ecommerce.

So if you’re still not convinced about the future of e-commerce, these e-commerce trends will show you that e-commerce is not only growing rapidly, it is here to stay. Use this information to your advantage and thus guarantee constant growth in your online store.

If you want to start a successful ecommerce business and take it to the next level in 2021, be sure to take advantage of these emerging trends in the ecommerce industry.

E-commerce: trends and buying behaviors

Why are ecommerce trends so important? The ecommerce world is becoming increasingly competitive. In order to stay ahead of the competition, you must constantly monitor ecommerce trends. If you don’t keep your online store up to date with ecommerce trends, you run the risk of being left behind. To ensure future success, you must look ahead. Since we are in 2021, you must know these ecommerce trends in order to take advantage of them. It is very important to analyze and adopt e-commerce trends in a timely manner in order to develop your brand strategy and stand out in the market.

Ecommerce Trends: What are the Top Ecommerce Trends for 2021?

Wondering what the future of e-commerce looks like? Do you want to see what trends can help you make your online store successful? These are the top 10 ecommerce trends for 2021 that you should not overlook.

  1. Ecommerce trends: The growth of ecommerce is unstoppable

Online sales have been growing steadily and for good reason. Online shopping is one of the most popular activities done online. The statistic provides information on ecommerce trends for retail in the world from 2014 to 2019. In 2005, retail ecommerce sales worldwide amounted to 1.67 trillion US dollars, and there was a growth to 3.55 trillion in 2019 (Statista, 2019).

Although online shopping is one of the most popular online activities, the numbers vary by region. With the growing popularity of e-commerce stores, more and more people are shopping online. This increase in online shopping can be attributed to a number of factors. Arguably one of the main ones is the level of comfort that you have when shopping online. There has also been an increase in the confidence that shoppers have regarding online shopping, as well as a better experience on the website. In the past, people were hesitant to shop online, but not anymore.

Web usability has allowed online stores to be more customer friendly. With the convenience of buying from anywhere, it’s no surprise that online sales growth is unstoppable and ecommerce shopping trends continue to rise.

  1. The future of e-commerce after COVID-19

Without a doubt, one of the biggest impacts, if not the biggest, on e-commerce trends in 2021 will be COVID-19.

With governments around the world closing stores and implementing closures to restrict social movement for months in an attempt to combat the coronavirus, more and more people are turning to online shopping to purchase items.

Jeff Bezos of e-commerce giant Amazon has already seen his fortune grow by nearly $ 24 billion thanks to increased customer demand for Amazon products and services.

And experts predict that the impact of the coronavirus will not only be a short-term boost for e-commerce, but will be here to stay, even after COVID-19. This is because people will feel comfortable with the comfort and convenience it offers and the benefits of contactless payments, which are likely to cause a permanent behavior shift towards digital shopping.

In fact, market analysts say that the e-commerce industry will be the biggest beneficiary of the coronavirus pandemic. Penetration rates, which are currently at 15 percent, are expected to increase to 25 percent by 2025 (MarketWatch, 2021). That marks a 67 percent increase in five years.

The positive impact of COVID-19 on e-commerce, unfortunately, means a great loss for physical stores. Up to 100,000 are expected to close over the next five years.

With an estimated 24,000 closures, clothing retailers will be hit the hardest, followed by 12,000 consumer electronics stores and 11,000 home goods and grocery stores each.

3. Global e-commerce trends: Mobile shopping is increasing

The growth of e-commerce from mobile devices has been remarkable. Since 2016, sales made through mobile devices increased by 15%. Mobile e-commerce trends tell us that, by the end of 2021, 73% of online sales will be made through a mobile device (Statista, 2019). These figures cannot be ignored. Improving the shopping experience from mobile devices can be a great opportunity for customer loyalty.

The growth of e-commerce has been driven in part by the increase in the use of mobile devices. People not only shop online, but also use their mobile devices to browse or research products before deciding to buy. As confidence in buying online grows, consumers are increasingly comfortable shopping from mobile devices, especially millennials and Gen Z, who have grown up surrounded by computers and the internet. These generations are also more likely to shop online using their mobile devices, compared to previous generations.

As a result, more and more sites are optimized for mobile browsing. Make sure that not only your website, but also your online store is optimized for mobile devices. By doing this, you are making shopping in your ecommerce store simpler and more accessible to your target market.

  1. New ecommerce trends: Increase in the growth of voice electronic commerce

Voice shopping is growing among Internet users. Voice searches are projected to account for 50% of all searches by 2021. Additionally, 43% of voice-enabled device owners use their device to shop. This e-commerce trend has grown in popularity mainly since 2014, when Amazon launched the Echo, its smart speaker. While voice buying is still in development, this statistic shows us that it will become more popular in the coming years.

Therefore, companies will have to take advantage of this ecommerce trend and provide customers with the comfort they seek when buying products.

Since voice buying is a non-visual experience, it is used primarily as a sales channel. This means that instead of using voice search as a navigation experience to research what they want to buy, customers use it once they have decided to buy.

Products purchased through voice search are typically low-cost items such as inexpensive food or electronics and cheap household items.

  1. Current trends in electronic commerce: Evolution of the role of social networks in e-commerce

The number of shoppers via social media is also increasing rapidly. With the introduction of the “Buy” button on Facebook and Instagram Checkout, social media is already playing an important role in the world of e-commerce. This is a great opportunity for brands to start creating a social media marketing plan.

The truth is that social networks have changed the way we live our daily lives, including the way we shop. For example, now brands have the opportunity to use their Instagram account as a virtual showcase to expose their products and redirect users to their online store. Learning to sell on Instagram will help you generate more traffic in your online store and thus increase your transactions.

Also, consumers are spending more and more time on different social networks, so ecommerce brands can increase the chances of being discovered by their target audience doing influencer marketing on Instagram. In addition, by using platforms like Shopify, companies can easily connect their online stores with social networks so that people can buy directly from them. Instagram and Facebook, for example, are constantly updated to meet the needs of online shoppers.

And let’s not forget TikTok, the latest and newest social network, which is not only used by teenagers but also by all of Hollywood. This video sharing application has been working to incorporate e-commerce elements, and if you download its latest update you will see that there is a new feature in which users can include purchase links from their profiles or videos. With this, users who click on the link will be taken to a URL within TikTok without having to leave the application to access the site.

Social networks allow brands to have the opportunity to be discovered by millions of users. As social media continues to become a regular part of our daily lives, its power to influence ecommerce trends will increase. Therefore, if you have a brand, use social networks for your business and make sure to connect them with your online store to sell through them.

  1. E-Commerce Trends: Taking Care of the Environment Influences Buyers

Caring for the environment is in fashion and commitment to the environment sells, which is why sustainable brands are better accepted by consumers concerned about the environment. The latest trends in e-commerce tell us that half of digital consumers say that environmental issues affect their purchasing decisions. E-commerce companies should strive to use more sustainable practices.

More and more users, especially millennials, are concerned about taking care of the planet. For this reason, it is important that companies know their environmental footprint and make sure that their practices are respectful with the environment. And they can do it in multiple ways, whether it’s using fair trade raw materials and even promoting a greener e-commerce environment.

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