A beginner’s guide to SEO for dropshipping


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As a dropshipping online store owner, one thing you need to know before building your own website is how to use Search Engine Optimization (SEO) for your business. Dropshipping sites have different SEO challenges compared to stores that store their own inventory, so it is important that you know what SEO is and how to use it. This beginner’s guide to SEO is designed for people who are new to this concept, and is also suitable for those who work in the dropshipping business or have data feed-based stores. With that being said, anyone looking to master SEO will get some valuable advice from this beginner’s guide to increase the amount of web traffic they receive to their store or website. Are you completely new to this concept? Do not worry! Here you will learn about SEO without the need for additional prior knowledge.

The first important thing to consider before learning SEO for your business is knowing that there are many pieces to the puzzle. Google itself is getting much more sophisticated in its analysis of quality content, so it is important to understand the different characteristics that algorithms use to rank your content. In other words, SEO is not simply writing content with as many optimized keywords as possible, but it is also about producing quality texts that add insight and present information in a way that is useful to your readers. For this we structure this SEO guide in two main parts. In the first section we will cover the key concepts about SEO, and in the second part we will delve into some SEO guidelines that you will need to follow to be successful.

SEO for beginners
First of all, let’s break down the basics of what SEO really is. After all, this is an article on SEO for beginners and we said that you don’t need any prior knowledge to benefit from reading this post. SEO stands for ‘search engine optimization’, and in simpler terms, the result of good SEO is getting a high ranking when a person enters keywords into a search engine. The goal here is to increase organic traffic to your site, that is, the traffic you acquire without the use of paid advertising. It is a great strategy to gain visibility for your brand and, fundamentally, increase sales without having to depend so much on investing in a large marketing budget.

In reality, SEO is used for several different types of content searches, including photos, videos, news, and even academic articles. With the rise of dropshipping in e-commerce as an increasingly popular business model, knowing how to use SEO correctly can be a crucial element in distinguishing yourself from the competition.

SEO is made up of many different interrelated practices and works best when all of them are accounted for. A fundamental aspect of SEO is incorporating carefully researched keywords into your content. It can be tempting to include as many keywords as possible in a post, but SEO best practices are to balance other factors such as originality, quality of writing, internal links, site structure, social proof and more. Another important part of using SEO effectively is carefully checking your website for errors or problems that could be preventing you from ranking higher on Google. Sites like Screaming Frog (available in English) can help you identify problems, such as slow loading times and ease of use of the site on mobile devices, in both the URL structure and the format of your content.

As you become familiar with the different key SEO concepts and factors, you will realize the importance of optimizing your product page with keywords, links, and more. It can be tempting to add as many keywords as possible to your content or stuff it with tons of internal links, however be careful when doing so. Above all, you want to make sure that the content is natural, readable and easy to use. This is one of the crucial elements to understand how to use SEO correctly for the benefit of your business.

Also, keep in mind that learning how to use SEO for your business is not something you can do overnight. SEO is made up of a set of strategies that work best when taking a long-term approach, and there is a commitment to researching and staying up-to-date on the various elements of SEO practice, as these continually change as the The Internet becomes more sophisticated in its analytical capabilities.

With this basic understanding of SEO and what goes into Google rankings, let’s explore in more detail some of the key concepts associated with SEO that contribute to successfully driving organic traffic and rankings. This information will serve as a foundation for your knowledge of how to use SEO more effectively.

SEO guide: key concepts

Before we go over the different ways you can improve your SEO ranking we will need to cover a few key concepts, as no SEO guide would be complete without them, especially none intended to explain SEO for beginners!

SEO Guidelines for Keyword Counts

The length of the content on each page of your website plays an important role in SEO ranking for dropshipping. The more words you include in your content, the easier it will be for search engines to understand what your page is about. In fact, this is one of the most widely known and fundamental aspects of SEO.

The first aspect of proper use of keywords in your text is to include them in an optimal proportion to the total amount of the text. This is why, as part of this SEO guide, we recommend that you include at least 350-500 words per page. Keep in mind that the content must be useful for the user, so that they have a beneficial experience when visiting your store. Therefore, the content itself should also look natural. This is one of the most important steps in learning how to use SEO correctly. From the text itself, you can start optimizing with keywords, links and other strategies to improve your ranking.

Since you want your text to look natural and useful to visitors to your site, including content at the bottom of a page or hiding it in a menu or other expandable field can result in a penalty for your site. So, be very careful about the content you add to your online store. For example, if you want to include more content on a category page, try adding content in the form of an introduction to welcome visitors. On the other hand, if it is a product page, you can add content that describes each product in detail.

If you’re not sure what to say, the following questions will help your inspiration flow. What is it? For whom? Where can it be used? When is the best time to use it? Why should your clients use it? How should it be used? And don’t forget to describe the competitive advantages of your product.

H1 tags for dropshipping SEO

Now, let’s talk about titles and tags. Your H1 tag is like the title of a book. As search engines read it, it is one of the first things that describes what a visitor will find on your web page. If it is a product page, the H1 tag will be the title of the product, and if it is a category, it will be the name of that category. Try using modifiers like ‘Best’, ‘Top’ and ‘Buy’. Here is a list of modifiers that you can use as inspiration to get started.

As with image names and alt tags, which we’ll discuss later, don’t go overboard with keywords in H1 tags, as Google may consider this spam. You can even receive an over-optimization penalty if you do. Notice the repetition of the keywords ‘blue hats’ in the example below, which is a clear representation of what ‘stuffing with keywords’ is.

A good H1 tag:

Blue Hats

A bad H1 tag:

Our Funny Little Blue Hats Are For Sale. Buy Blue Hats At Your Blue Hat Store Today

Title Tags for Dropshipping SEO
In dropshipping SEO, title tags are important. When someone uses a search engine, the title tag is what appears in search results. According to Moz, the title tag must be less than 55 characters. Also, it should be relevant to the search terms you want to rank for, while also being eye-catching enough to encourage someone to click on it.

The title tag is also what is displayed in the ‘Bookmarks’ tab when a person saves a certain page, and also when they use the browser buttons in the upper left corner of the screen as they go forward and backward. Also, the title tag is what appears in a person’s browser history. With so many uses, this is why it is so important that the title tag be descriptive, short, and easy to use.

How to use SEO in your meta descriptions?
Another important SEO concept is the meta description. When you use a search engine, the meta descriptions appear directly below the title tag. Keep them between 120 and 155 characters and remember that they should be relevant and describe what the person will find on the page if they click. If you can write good meta descriptions, you will really stand out from the crowd.

When it comes to SEO for dropshipping, make sure your description tags drive clicks. Give the person a reason to click on your site by letting them know what they will find through the meta description. You can accomplish this by including information about offers, a practical guide, or an eye-catching list. Read the title tags and meta descriptions of the top-ranked pages for inspiration and examples. How can you write something that exceeds them?

How to use internal links for SEO?
Another crucial aspect to understand how to use SEO is the links or links. Internal links are links that go from one page on your site to another, and they are clearly different from external backlinks and links. Internal links must always have the html tag, ‘do follow’. In this way, you are signaling search engine web page crawlers to navigate to the page you are linking to, giving you ranking power from that page to the next. In other words, you are using internal linking to tell search engines which pages to rank for. And of course, you also help your customers discover other pages within your website.

In dropshipping SEO, internal links tell search engines which pages you want them to rank for specific keywords. Plus, they help categorize your site for search engines and boost domain authority. If you have a great blog post or an infographic page that has a lot of authority and quality backlinks, adding an internal link related to a keyword can help the page you are linking to rank better.

With this in mind, the more internal links on a page, the less authority each one can pass. For example, if you have two internal links, each of them grants 50% authority. Three links transfer 33.3% each. Keep in mind that for this calculation you must include navigation links, category links, etc. in the equation. Where you link can also play a role. If you have three internal links and one is ranked higher, the one with the highest ranking can get 60% authority, while the bottom two can get 20% each. Here you can find a guide on how to build a good internal link structure.

As you can see, internal links are immensely important for SEO. Add them when they are relevant and related, and be sure not to overdo it. In this way, you will strike the right balance to increase the ranking of your website without making your content appear unnatural.

SEO guide for backlinks

When learning SEO, backlinks play an important role in driving traffic to your website. This is because backlinks are links that go from another web page to yours. In combination with content, backlinks are the most important resources through which you can get your website to rank high in search engines. Search engines take extreme measures to ensure that a website’s backlinks are organic, so don’t buy backlinks to increase the authority of your domain, as your site could be penalized.

Here is the main lingo you need to know regarding backlinks:

  • Do follow: These backlinks pass authority and help your site rank better.
  • No follow: these backlinks send a link to your site but do not pass authority, so they will not help your website ranking. They contain rel = “nofollow” somewhere in the tag You need a natural combination of ‘do follow’ and ‘no follow’ links.
  • Keyword rich (anchor text): These are links to specific phrases or keywords (anchor text).
  • Natural: Natural links will include your business name, your name, or a variation of your URL or brand.
  • Unnatural: Unnatural links occur when there are attached tracking parameters, links to sponsored posts, or any other link that would not have occurred naturally, such as affiliate links to a product page on an e-commerce site.

How to improve SEO using external links?
Another important part of this beginner’s guide to SEO is understanding what role external links play in the equation. When clicked, external links take a visitor to other sites outside of the initial domain. If you have an ecommerce store, only embed external links to blog posts. For example, a good reason to add an external link to a blog post is when you quote a source or mention something relevant to your audience.

Before adding any external links, first read Google’s guide on the do-follow vs. attributes. no follow and then ask yourself the following:

  • Will linking to this website benefit my reader?
  • Is the page I’m going to link to be available for a long time or could it disappear?
  • Is there any other content on the site that may be irrelevant or not good for my readers?
  • If you said yes to the first two questions and no to the third, this is probably a good place to link.

On the other hand, the reason you don’t want to put external links on a product sale page is because it will pull the person who clicks it, which can prevent the purchase from going through.

Canonical Links: Beginner’s Guide to SEO
The next step in this beginner’s guide to SEO is to talk about canonical links. Canonical links are links that tell search engines which page to rank in their search results. Let’s suppose that on your website you have three pages with the same product, content and image. In this case, you should include a canonical link to indicate which page is correct to index. Keep in mind that you don’t want all three pages to compete with each other for space, nor do you want duplicate content issues, as we’ve discussed earlier in this SEO guide. You should also use canonical links if you are experimenting with different pages to determine their success within your online store.

Create a sitemap for your dropshipping SEO strategy
An essential guideline for SEO beginners is learning how to create a sitemap of your website. A sitemap is basically a list of all the pages on the website that Google should know about. Pages are broken down from the highest level and include categories, subcategories, and product pages. You can create sitemaps in different ways, with links and XML feeds, among other simple methods. Make sure you don’t have a 404 or 301 redirect on your sitemap.

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